BETA: Using AllTrails to manage and communicate about your trails
Image: Vancouver Island Dirt Riders Association
In the outdoors, beta is the friendly advice or information that helps us navigate a route or obstacle. Our BETA blogs bring that idea to the challenges facing outdoor recreation. They take a larger topic, distill it into the most useful points and connect you with more information when you want to dig deeper.
One thing to remember
AllTrails has a dedicated platform for land managers where you can edit trail descriptions and routes, find out data on trail use, and communicate alerts and other information to AllTrails users.
Why it matters
AllTrails is the world’s most popular outdoor recreation app and includes more than 31,000 routes in Canada. Using the Public Lands Program is one of the best ways to communicate directly with trail users and access data to better understand how the public is using your trail network. It is a free resource available to verified land managers and trail organizations at publiclands.alltrails.com.
Five important benefits
Audit trail descriptions:
Edit trail descriptions and routes for accuracy and adjust routes.
Increase safety
Communicate real-time trail conditions and safety alerts with AllTrails visitors before they reach the trailhead. In Olympic National Park, it reduced search and rescue incidents by 66%.
Encourage responsible recreation
Set information alerts to educate visitors on LNT practices, camping regulations and other details.
Solicit support
Push volunteer opportunities and donation information alongside trail descriptions.
Collect trail data
Trail reviews, heat maps and trail-use trends from the Public Lands Program have helped organizations to win grants, justify the need for financial support and validate marketing efforts.
Learn from other land managers
AllTrails has published case studies showing how parks, municipalities and trail organizations are using the Public Lands Program to improve safety, communicate with visitors and support management decisions.
Read case studies here: https://publiclands.alltrails.com/case-studies
Learn more
In July, ORCBC hosted a webinar with Pitt Grewe, Head of Social and Environmental Impact at AllTrails. Pitt explained how the Public Lands Program works, shared examples of how organizations are using it and answered questions from participants.
The webinar recording is available on ORCBC’s YouTube channel and website.
Get started
The Public Lands Program is available free of charge to verified land managers and trail organizations at publiclands.alltrails.com. Questions can be directed to the AllTrails Impact Team at impacts@alltrails.com.