Research & Insights

Research and data are crucial tools that help us all advocate for outdoor recreation, ensure responsible stewardship of natural spaces, enhance user experiences, and foster volunteerism and community engagement.

Steve Shannon Photography

BC Marine Trails | Cam Dalinghaus photo

 

Fixing the knowledge gap

Data and research are integral to ensuring outdoor recreation remains a positive and sustainable activity for outdoor enthusiasts and the environment. They help guide decision-making, improve experiences, promote responsible behaviour, and contribute to the well-being of natural ecosystems and those who enjoy them.

At ORCBC, we are committed to supporting the outdoor recreation sector by developing and sharing resources for best practices, case studies, data and insights, and we welcome opportunities to collaborate with others who share these values.

 

Why we need research

User preferences

Research on user satisfaction, feedback, and preferences helps organizations tailor their services to better meet the needs of recreation users. Examples include improving amenities, diversifying activity options, and enhancing overall user experiences.

Economic impact

Data on outdoor recreation's direct, indirect and induced economic contributions, such as spending on gear, accommodation, local services and jobs, help communities and policymakers recognize the financial benefits of maintaining and enhancing recreational opportunities.

Resource management

Data provides insights into the impact of outdoor activities on the natural environment. By studying ecosystems and wildlife behaviour, researchers can identify vulnerable areas and recommend guidelines for responsible use to prevent or mitigate adverse impacts.

Policy development

Research findings guide the creation of policies and regulations related to outdoor recreation. This includes decisions about permits, access restrictions, wildlife protection, and more.

Infrastructure planning

Data on visitor patterns and usage of different areas can inform the development and maintenance of trails, campsites, and other recreational amenities. This helps distribute the impact of visitors, minimize overcrowding and protect our lands and waters.

Education campaigns

Research can support educational initiatives that promote responsible outdoor behaviour and ethical wildlife interaction, thereby fostering a culture of environmental stewardship among recreational users.

Enhancing safety

Research can identify common accidents and safety concerns in outdoor recreation spaces. This information allows organizations to implement safety measures, provide appropriate signage, and offer educational materials to enhance safety.

Conflict resolution

When different user groups share the same outdoor spaces, conflicts can arise. Research can shed light on these conflicts and inform strategies for mitigating tensions and finding solutions that work for everyone.

News

New research illustrates the local impacts of outdoor recreation for BC communities.

ORCBC has released a new report on the local impacts, challenges and opportunities of outdoor recreation. We interviewed practitioners in Burns Lake, Fernie, Revelstoke, Squamish and Tofino, which explored economic, community, environmental, and equity topics. 

Survey highlights need to invest in B.C.’s trails, parks and outdoor spaces

This summer, we released the findings of a new study. Ipsos surveyed 800 British Columbians in May 2023 on various issues, including outdoor recreation participation, motivation for participation, the importance placed on community and provincial trails, and the perceived maintenance requirements of trails in British Columbia. 

ORCBC calls for new research

BC has a large knowledge gap regarding outdoor recreation data and insights. In the last three decades, there have only been three provincial outdoor recreation research projects. The most recent one is nearly a decade old.

Read more about our efforts to facilitate new research on outdoor recreation participation and its socio-economic values.

BC Outdoor Recreation Economy - Economic Impact Modelling Project

The Ministry of Jobs, Economic Development & Innovation leads efforts - with support from industry partners such as the Ministry of Environment, ORCBC, Kootenay Outdoor Recreation Enterprise and Sea-to-Sky Outdoor Recreation Enterprise - to develop an economic impact model that can assess the value of the outdoor recreation economy to the overall BC economy.

Here’s what our June 2023 Ipsos poll showed.

Research Collection

Are you interested in outdoor recreation research? Seeking information to inform a funding application, advocacy campaign or project? Our collection of outdoor recreation research from BC and beyond can help recreation groups, local governments and others find existing research conducted in similar communities and provide valid answers to questions regarding the benefits they can anticipate from new trails and recreation amenities in their own community.

If you don’t find what you are looking for, Headwater Economics in Montana has an excellent library of trail benefits which might be worth checking out.