Impact Measurement Pilot

Impact Measurement Pilot Project

In 2026, ORCBC piloted a project to measure the impact of the non-profit outdoor recreation sector in BC. The pilot measured key indicators that capture the sector’s contributions to infrastructure, environmental stewardship, volunteerism, engagement, organizational capacity, collaborations, reconciliation and inclusion.

Why

ORCBC aims to create a data dashboard and report summarizing key results. By gathering consistent, credible data across organizations, we will be better positioned to:

• Demonstrate the collective impact of outdoor recreation on community wellbeing, volunteerism, public health, and local economies

• Strengthen our case for investment and policy support with government and funders

• Identify trends, gaps, and opportunities to better support member organizations

• Tell a stronger, evidence-based story about the value of the work happening across the province

Outdoor recreation groups can use the data in their advocacy efforts, funding applications, when seeking partners and sponsors, and in communications with their community.

Who

Invited organizations submitted their data along a list of key performance indicators (KPIs). For the pilot, invitations were extended to ORCBC members and affiliates of provincial member organizations.

When

Invited organizations shared their data by May 31, 2026. We analyzed the data and shared the results in October.

All submissions were entered in a draw for a  1-day trail workshop or 10 km worth of inspection within one trail network (at the winner’s discretion). Congratulations to the Pemberton Off-Road Cycling Association for winning the prize! Thank you to McElhanney for the generous donation.