Image by Steve Andrews.

Don’t let lobbying’s shady reputation scare you off! Strip away the political buzzwords, and lobbying is simply making sure the decision-makers hear, understand, and act on what matters to your community. For outdoor recreation organizations, it’s one of the most effective tools in the toolkit.

With B.C.’s municipal election campaign kicking off on September 19, and voters heading to the polls on October 17, now is the perfect moment to sharpen your advocacy skills. Decisions about parks, trails, regional funding, and access are on the line for the next four years.

Whether you're aiming to secure funding, protect local trails, or build relationships with future leaders, this webinar will give you the practical game plan you need.

What you’ll learn

We’ve assembled a stellar panel of advocacy experts to walk you through real-world, actionable strategies:

• Getting on their radar: How to effectively educate politicians about your club’s value.

• Framing your message: Simple techniques for communicating priorities and policy requests clearly.

• Building relationships: Becoming a resource and developing relationships and coalitions.

• Rules and regulations: What you need to know to comply with election and lobbying rules.

Meet the panel

• Prairie Chiu, Director of Engagement and Advocacy at Vantage Point
  Prairie leads the BC Non-Profit Network initiative, bringing hands-on expertise from delivering advocacy and interactive training to over 1,500 non-profits every year.

• Jennifer Cooke,Youth Engagement Coordinator at CPAWS-BC
  Jennifer leads the Young Leaders in Conservation Program, equipping advocacy leaders across B.C. with practical skills in lobbying, campaign strategy, and media relations.

Why attend?

We’ve moved past the era of having to convince decision-makers that outdoor recreation matters. Today, it’s all about showing politicians how your recreation goals help them achieve their community goals.

Can’t make the live session?

Register anyway! We’ll send the full recording, key takeaways, and resource guide directly to your inbox. Plus, live attendees can participate in a Q&A session with our panelists (feel free to submit your questions during registration!).

The Outdoor Recreation Council of BC is a non-profit organization. These webinars are free, thanks to the support of our generous donors and sponsors. If you would like to support our work, make a donation or get in touch about sponsorship opportunities.